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2024 Ford F-150 Platinum, front three-quarter view, paint 1 of 8

Paint 1 of 8

2024 Ford F-150 Platinum

Truck (SuperCrew) · 400 hp · 19 mpg combined

Sticker from
$73,845Factory MSRP, base configuration
Dealers ask
$60,253Median across 393 listings
Below sticker
$13,592The MSRP, minus the median

Market

Dealers are asking $13,592 under sticker.

That is the median across 393 listings for this exact trim. The typical one has sat for 54 days.

393 listings54 days median on the lot

Own one? That is the asking price on other people's. Yours is a different number.

Track what yours is worthA fresh estimate every month, in one short email. Not an offer to buy.Start tracking

Which F-150 is right for you?

Eight trims, $36,965 to $78,440. Tap one to open it.

$36,965−$36,880XL400 hp$46,000−$27,845STX325 hp$47,730−$26,115XLT400 hp$64,350−$9,495Tremor400 hp$65,395−$8,450Lariat400 hp$73,845This trimPlatinum400 hp$73,845King Ranch400 hp$78,440+$4,595Raptor450 hp

Bar heights follow the price. The widest step is $16,620, from XLT to Tremor.

The numbers.

Two configurations: four-wheel drive, 10-speed automatic.

400hp3.5L six-cylinder turbo
500lb-ftTorque
19mpgCombined · 16 city · 24 highway
4WD10-speed shiftable automatic
5Seats
5,096–5,143 lbsCurb weight
7,100–7,200 lbsGVWR
13,100–13,500 lbsMax towing
1,950–2,005 lbsMax payload

Paint and trim.

2 interiors

  • Black/Blue
  • Smoked Truffle

Both premium leather.

8 factory paints

  • Avalanche
  • Darkened Bronze Metallic
  • Antimatter Blue Metallic
  • Star White Metallic Tri-Coat
  • Iconic Silver Metallic
  • Agate Black Metallic
  • Carbonized Gray Metallic
  • Rapid Red Metallic Tinted Clearcoat

Safety and recalls

10 recall campaigns on file.

Recalls are settled per car, not per model. Check the one you are buying.

Overall—Not rated
Frontal—Not rated
Side—Not rated
Rollover—Not rated

NHTSA has not published ratings for the 2024 F-150. A model year is often unrated for a year or more after it goes on sale.

NHTSA NCAP · checked Oct 2026

Cover this F-150 for longer.

These plans are vehicle service contracts from third-party providers.

See extended plan pricesLive prices for this car. They depend on its age and mileage.See prices

Sponsored · Insurance offers

What would this F-150 cost to insure?

Advertiser disclosure: we may earn a commission when you get a quote or buy through links on this page. Rates depend on the driver, the car and the ZIP.

Other years of the F-150 Platinum.

2025 F-150 Platinum

$71,105$2,740 less21 colors · starting MSRP

2023 F-150 Platinum

$64,695$9,150 less23 colors · starting MSRP

2026 F-150 Platinum

$68,800$5,045 less8 colors · starting MSRP

Pictures show this year's car in another paint. Starting MSRP is before destination, taxes and dealer fees.