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2023 Ford F-150 Platinum, front three-quarter view, paint 1 of 8

Paint 1 of 8

2023 Ford F-150 Platinum

Truck (SuperCrew) · 400 hp · 19–20 mpg combined

Sticker from
$64,695Factory MSRP, base configuration
Dealers ask
$49,884Median across 330 listings
Below sticker
$14,811The MSRP, minus the median

Market

Dealers are asking $14,811 under sticker.

That is the median across 330 listings for this exact trim. The typical one has sat for 74 days.

330 listings74 days median on the lot

Own one? That is the asking price on other people's. Yours is a different number.

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Which F-150 is right for you?

Nine trims, $34,585 to $107,350. Tap one to open it.

$34,585−$30,110XL400 hp$40,760−$23,935XLT400 hp$57,480−$7,215Lariat400 hp$61,110−$3,585Tremor400 hp$63,005−$1,690King Ranch400 hp$64,695This trimPlatinum400 hp$76,775+$12,080Raptor450 hp$84,910+$20,215Limited430 hp$107,350+$42,655Raptor R700 hp

Bar heights follow the price. The widest step is $22,440, from Limited to Raptor R.

The numbers.

Four configurations: four-wheel or rear-wheel drive, 10-speed automatic.

400hp5.0L eight-cylinder
410lb-ftTorque
19–20mpgCombined · 17 city · 22–25 highway
4WD / RWD10-speed shiftable automatic
5Seats
4,661–5,014 lbsCurb weight
6,800–7,150 lbsGVWR
13,800–14,000 lbsMax towing
2,135–2,235 lbsMax payload

Paint and trim.

3 interiors

  • Black
  • Black
  • Black/Carmelo

Leather or premium leather.

8 factory paints

  • Avalanche
  • Azure Gray Metallic Tri-Coat
  • Rapid Red Metallic Tinted Clearcoat
  • Iconic Silver Metallic
  • Antimatter Blue Metallic
  • Agate Black Metallic
  • Carbonized Gray Metallic
  • Star White Metallic Tri-Coat

Safety and recalls

12 recall campaigns on file.

Recalls are settled per car, not per model. Check the one you are buying.

Overall—Not rated
Frontal—Not rated
Side—Not rated
Rollover—Not rated

NHTSA has not published ratings for the 2023 F-150. A model year is often unrated for a year or more after it goes on sale.

NHTSA NCAP · checked Oct 2026

Cover this F-150 for longer.

These plans are vehicle service contracts from third-party providers.

See extended plan pricesLive prices for this car. They depend on its age and mileage.See prices

Sponsored · Insurance offers

What would this F-150 cost to insure?

Advertiser disclosure: we may earn a commission when you get a quote or buy through links on this page. Rates depend on the driver, the car and the ZIP.

Other years of the F-150 Platinum.

2024 F-150 Platinum

$73,845$9,150 more26 colors · starting MSRP

2022 F-150 Platinum

$62,450$2,245 less19 colors · starting MSRP

2025 F-150 Platinum

$71,105$6,410 more21 colors · starting MSRP

Pictures show this year's car in another paint. Starting MSRP is before destination, taxes and dealer fees.