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2023 Toyota Prius Limited
Hatchback · 194 hp · 52 mpg combined
Sticker from
$34,465Factory MSRP, base configuration
Dealers ask
$31,190Median across 34 listings
Below sticker
$3,275The MSRP, minus the median
Market
Dealers are asking $3,275 under sticker.
That is the median across 34 listings for this exact trim. The typical one has sat for 19 days.
Sticker$34,465
Dealers ask$31,190
−$3,275
34 listings19 days median on the lot
Own one? That is the asking price on other people's. Yours is a different number.
Track what yours is worthA fresh estimate every month, in one short email. Not an offer to buy.Start tracking24 factory options, from $20 to $1,085.
Limited Premium Package$1,085
Protection Package #3$494
Preferred Accessory Package w/Carpet Mats$452
Preferred Accessory Package w/All-Weather Floor Liner$452
Paint Protection Film$439
Special Color$425
Integrated Dashcam$375
Heated Rear Seats$350
Carpet Mat Package$299
All-Weather Floor Liner Package$299
Body Side Moldings$275
Digital Rearview Mirror$200
Mudguards$150
Door Edge Guards$150
Universal Tablet Holder$99
Alloy Wheel Locks$80
Emergency Assistance Kit$75
Quick Charge Cable Package$70
Rear Bumper Appliqué$69
Cargo Tote$60
Cargo Net - Envelope$59
First Aid Kit w/PPE$25
Key Glove$20
50 State Emissions—
Which Prius is right for you?
Three trims, $27,450 to $34,465. Tap one to open it.
Bar heights follow the price. The widest step is $3,570, from XLE to Limited.
The numbers.
One configuration: front-wheel drive, continuously variable automatic.
194hp2.0L four-cylinder hybrid
52mpgCombined · 52 city · 52 highway
FWDcontinuously variable-speed automatic
5Seats
20.3 cu ftCargo volume
3,219 lbsCurb weight
119 standard items.
Five groups, sized by how much is in each.
- Front head room
- Front leg room
- Front shoulder room
- Front hip room
- leatherette
- bucket front seats
- 8-way power driver seat
- height adjustable driver seat
- Driver seat with power adjustable lumbar support
- 2 memorized driver seat settings
- 6-way manual passenger seat adjustment
- height adjustable passenger seat
- multi-level heated driver seat
- multi-level heated passenger seat
- ventilated driver seat
- ventilated passenger seat
- 4 one-touch power windows
- 1st row fixed glass moonroof
- 2nd row fixed glass moonroof
- hands-free entry
- Heated mirrors
- trip computer
- compass
- external temperature display
- clock
- keyless ignition
- tilt and telescopic steering wheel
- Audio and cruise controls on steering wheel
- electric power steering
- rear view camera
- front and rear parking sensors
- Wireless charging
- adaptive cruise control
- universal remote transmitter (for garage door, security system, etc.)
- front and rear cupholders
- front and rear door pockets
- front seatback storage
- leatherette steering wheel
- heated steering wheel
- Single zone front climate control
- interior air filtration
- Dual illuminating vanity mirrors
- electrochromatic inside rearview mirror
- Rear head room
- Rear leg room
- Rear shoulder room
- Rear hip room
- Split-folding rear seatback
- folding center armrest
- Base engine size
- Cylinders
- Base engine type
- Horsepower
- Valves
- Cam type
- Valve timing
- Transmission
- Drive type
- Length
- Overall width without mirrors
- Height
- Wheelbase
- EPA interior volume
- Cargo capacity, all seats in place
- Manufacturer 0-60 mph acceleration time
- Turning circle
- Ground clearance
- Curb weight
- Country of final assembly
- Fuel type
- EPA city/highway MPG
- EPA combined MPG
- Range in miles (city/hwy)
- Fuel tank capacity
- four-wheel independent suspension
- Front and rear stabilizer bar
- painted alloy wheels
- 19 in. wheels
- All season tires
- 195/50R19 tires
- blind spot and lane departure warnings accident avoidance system
- Lane keep assist
- Front and rear cross traffic alert
- pre-collision safety system
- post-collision safety system
- dual front and dual rear side-mounted airbags
- front and rear head airbags
- Passenger airbag occupant sensing deactivation
- stability control
- traction control
- child seat anchors
- Rear door child safety locks
- 4-wheel ABS
- Ventilated front disc / solid rear disc brakes
- Emergency braking assist
- tire pressure monitoring
- dusk sensing headlamps
- auto delay off headlamps
- LED headlamp
- daytime running lights
- 2 front headrests
- Front height adjustable headrests
- 3 rear headrests
- Rear height adjustable headrests
- Rear center 3-point belt
- engine immobilizer
- 12.3" infotainment display size
- AM/FM stereo
- JBL premium brand speakers
- 8 total speakers
- Wireless Android Auto/Apple CarPlay
- USB connection
- USB with external media control
- satellite radio satellite radio
- 3 months of provided satellite radio service
- Emergency Service
- Airbag Deployment Notification
- Stolen Vehicle Tracking/Assistance
- Roadside Assistance
2 interiors
- Gradient Black
- Light Gray
Both leatherette.
6 factory paints
- Supersonic Red
- Wind Chill Pearl
- Reservoir Blue
- Midnight Black Metallic
- Guardian Gray
- Cutting Edge
Safety and recalls
4 recall campaigns on file.
Recalls are settled per car, not per model. Check the one you are buying.
NHTSA crash-test ratings for the 2023 Prius.
NHTSA NCAP · checked Oct 2026
Factory coverage.
It runs from the first sale date, not the model year.
Basic
3 yr / 36,000 mi
Powertrain
5 yr / 60,000 mi
Rust
5 yr
Roadside
2 yr
Maintenance
2 yr / 25,000 mi
Sold1 yr2 yr3 yr4 yr5 yr
Sponsored · Insurance offers
What would this Prius cost to insure?
Advertiser disclosure: we may earn a commission when you get a quote or buy through links on this page. Rates depend on the driver, the car and the ZIP.
Other years of the Prius Limited.
2024 Prius Limited
$34,965$500 more6 colors · starting MSRP
2022 Prius Limited
$33,370$1,095 less7 colors · starting MSRP
2025 Prius Limited
$35,365$900 more7 colors · starting MSRPPictures show this year's car in another paint. Starting MSRP is before destination, taxes and dealer fees.