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2023 Ford Bronco Wildtrak, front three-quarter view, paint 1 of 8

Paint 1 of 8

2023 Ford Bronco Wildtrak

SUV · 330 hp · 17 mpg combined

Sticker from
$54,580Factory MSRP, base configuration
Dealers ask
$46,216Median across 339 listings
Below sticker
$8,364The MSRP, minus the median

Market

Dealers are asking $8,364 under sticker.

That is the median across 339 listings for this exact trim. The typical one has sat for 33 days.

339 listings33 days median on the lot

Own one? That is the asking price on other people's. Yours is a different number.

Track what yours is worthA fresh estimate every month, in one short email. Not an offer to buy.Start tracking

41 factory options, from $30 to $3,195.

Lux Package 354A$3,195
Top, Retractable - Full Twill Soft$2,480
Leather-Trimmed/Vinyl Seats - Medium Sandstone w/Black Onyx$2,195
Top, Retractable - Front Row Twill Soft$1,390
Doors - Tube I$1,360
High Package 353A$1,295
Front Bumper - Ford Performance Heavy-Duty Modular$825
Connected Built-In Navigation$695
Towing Capability$595
Wildtrak Bodyside Graphic$520
Body Armor - Protective Moldings$500
Powder Coated Tube Steps$395
Full Vehicle Steel Bash Plates$395
Removable Hoop Step$395
Top - Bimini Soft Canvas$390
Safe Deposit - Console Lock Box$390
Black Roof Rails w/Crossbars$365
Top - Bimini Mesh Shade$350
Brush Guard$300
Paint Protection Film$295
Off-Road Assistance Kit$210
Storage - Roof Bag, Second Row Panel$180
Upgraded Front and Rear Carpet Floor Mats$160
Front and Rear Floor Liners$160
Cargo Area Protector$120
Keyless Entry Keypad$110
Cargo Area Rug$100
Engine Block Heater$100
Wheel Lock Kit$90
On-Road Assistance Kit$80
First Aid Kit$60
Cargo Net Kit$30
Sideview Mirror Heated Glass Removal−$45
Ten Speakers w/Reduced Functionality−$100
Six Speakers w/Subwoofer Delete−$250
Seven Speakers w/Subwoofer−$415
Base LED Headlamps−$500
Navigation Removal−$695
Front License Plate Bracket—
Mid Package 352A—
Non-Configurable Daytime Running Lamps (Fleet)—

Which Bronco is right for you?

Ten trims, $34,095 to $76,580. Tap one to open it.

The numbers.

Two configurations: four-wheel drive, 10-speed automatic.

330hp2.7L six-cylinder turbo
415lb-ftTorque
17mpgCombined · 17 city · 17 highway
4WD10-speed shiftable automatic
4–5Seats
22.4–38.3 cu ftCargo volume
4,574–4,757 lbsCurb weight
5,740–6,080 lbsGVWR
3,500 lbsMax towing
1,069–1,322 lbsMax payload

118 standard items.

Five groups, sized by how much is in each.

2 interiors

  • Medium Sandstone with Black Onyx
  • Medium Sandstone with Black Onyx

Cloth or leather.

11 factory paints

  • Cactus Gray
  • Velocity Blue Metallic
  • Eruption Green Metallic
  • Race Red
  • Iconic Silver Metallic
  • Azure Gray Metallic Tri-Coat
  • Carbonized Gray Metallic
  • Shadow Black
  • Oxford White
  • Hot Pepper Red Tinted Clearcoat Metallic
  • Area 51

8 of the 11 are shown on the car at the top.

Safety and recalls

18 recall campaigns on file.

Recalls are settled per car, not per model. Check the one you are buying.

Overall—Not rated
Frontal—Not rated
Side—Not rated
Rollover3out of 5 stars

NHTSA crash-test ratings for the 2023 Bronco.

NHTSA NCAP · checked Oct 2026

Factory coverage.

It runs from the first sale date, not the model year.

Basic
3 yr / 36,000 mi
Powertrain
5 yr / 60,000 mi
Rust
5 yr
Roadside
5 yr / 60,000 mi
Sold1 yr2 yr3 yr4 yr5 yr
See extended plan pricesLive prices for this car. They depend on its age and mileage.See prices

Sponsored · Insurance offers

What would this Bronco cost to insure?

Advertiser disclosure: we may earn a commission when you get a quote or buy through links on this page. Rates depend on the driver, the car and the ZIP.

Other years of the Bronco Wildtrak.