Paint 1 of 8
2015 Toyota Prius Persona Series Special Edition
Hatchback · 134 hp · 50 mpg combined
Sticker from
$26,985Factory MSRP, base configuration
Market
Too few listings to publish a market price.
Own one? Yours has a number of its own.
Track what yours is worthA fresh estimate every month, in one short email. Not an offer to buy.Start tracking52 factory options, from $29 to $3,800.
PLUS Performance Package$3,800
PLUS Appearance Package$2,999
PLUS 17" Split 5-Spoke Forged Alloy Wheels$2,499
PLUS Ground Effects Kit$999
PLUS Lowering Springs and Rear Sway Bar Kit$725
TOYOGUARD Plus$699
TOYOGUARD Elite$699
TOYOGUARD Select$639
Clear Paint Protection - Front Bumper$499
Remote Engine Starter$499
Remote Engine Start$469
Protection Package$419
Clear Paint Protection - Hood Package$399
PLUS Lowering Springs$399
Carpet Mats w/Trunk Mat$399
Paint Protection Film$395
Special Paint$395
VIP Security System$359
Preferred Premium Accessory Package Plus$353
Appearance Package$348
Preferred Accessory Package$343
Carpet Floor Mats, Carpet Cargo Mat, All Weather Floor Mats$325
Rear Sway Bar Kit$325
Preferred Premium Accessory Package$304
Carpet Mats$299
Security System with Impact Sensor$299
Illuminated Door Sills$279
Doorsill Protector$269
Chrome Lower Door Moldings$229
Carpet Floor and Cargo Mat Set$225
Lower Door Molding$209
All-Weather Mats and Cargo Mat$200
Clear Paint Protection - Door Package$199
Splashguards$179
Accent Stripe$149
Door Edge Guards$125
Rear Bumper Protector$89
Rear Bumper Applique$69
Alloy Wheel Locks$65
Emergency Assistance Kit$59
Wheel Locks$49
Connectivity Package (4 Piece)$49
Cargo Organizer$49
Cargo Tote$49
Cargo Net$49
First Aid Kit$30
Ashtray Kit$29
50 State Emissions—
6-Gallons of Gas—
Prius Persona Series—
Southeast Toyota Distributor—
Southeast Toyota Distributor Plus—
Which Prius is right for you?
Six trims, $23,215 to $30,005. Tap one to open it.
Bar heights follow the price. The widest step is $1,570, from Four to Five.
The numbers.
One configuration: front-wheel drive, continuously variable automatic.
134hp1.8L four-cylinder hybrid
50mpgCombined · 51 city · 48 highway
FWDcontinuously variable-speed automatic
5Seats
21.6 cu ftCargo volume
3,042 lbsCurb weight
99 standard items.
Four groups, sized by how much is in each.
- Rear head room
- Rear leg room
- Rear shoulder room
- Rear hip room
- Split-folding rear seatback
- folding with storage center armrest
- 4 one-touch power windows
- hands-free entry
- Heated mirrors
- trip computer
- compass
- external temperature display
- clock
- keyless ignition
- tilt and telescopic steering wheel
- Audio and cruise controls on steering wheel
- electric power steering
- rear view camera
- cruise control
- front and rear cupholders
- front door pockets
- overhead console with storage
- front seatback storage
- simulated alloy steering wheel
- Single zone front climate control
- interior air filtration
- Dual illuminating vanity mirrors
- turn signal in mirrors
- Front head room
- Front leg room
- Front shoulder room
- Front hip room
- leatherette
- bucket front seats
- 6-way manual driver seat adjustments
- height adjustable driver seat
- 4-way manual passenger seat adjustment
- Fuel type
- EPA city/highway MPG
- EPA combined MPG
- Range in miles (city/hwy)
- Fuel tank capacity
- Length
- Overall width without mirrors
- Height
- Wheelbase
- EPA interior volume
- Cargo capacity, all seats in place
- Maximum cargo capacity
- Manufacturer 0-60 mph acceleration time
- Turning circle
- Ground clearance
- Curb weight
- Country of final assembly
- Transmission
- Drive type
- front independent suspension
- Front and rear stabilizer bar
- Base engine size
- Cylinders
- Base engine type
- Horsepower
- Valves
- Cam type
- Valve timing
- alloy wheels
- 17 x 7.0 in. wheels
- All season tires
- P215/45R17 tires
- temporary spare tire
- inside mounted spare tire
- dual front side-mounted airbags
- front and rear head airbags
- Passenger airbag occupant sensing deactivation
- stability control
- traction control
- child seat anchors
- Rear door child safety locks
- 4-wheel ABS
- Ventilated front disc / solid rear disc brakes
- Emergency braking assist
- tire pressure monitoring
- auto delay off headlamps
- daytime running lights
- Turn signal mirrors
- 2 front headrests
- Front height adjustable headrests
- 3 rear headrests
- Rear height adjustable headrests
- Rear center 3-point belt
- engine immobilizer
- AM/FM stereo
- 6 total speakers
- USB connection
- auxiliary audio input and USB with external media control
- satellite radio w/real time traffic satellite radio
- 3 months of provided satellite radio service
- radio data system
- mast antenna
1 interior
- Black Softex
Leatherette.
2 factory paints
- Blizzard Pearl
- Absolutely Red
Safety and recalls
1 recall campaign on file.
Recalls are settled per car, not per model. Check the one you are buying.
NHTSA crash-test ratings for the 2015 Prius.
NHTSA NCAP · checked Oct 2026
Factory coverage.
It runs from the first sale date, not the model year.
Basic
3 yr / 36,000 mi
Powertrain
5 yr / 60,000 mi
Rust
5 yr
Roadside
2 yr
Maintenance
2 yr / 25,000 mi
Sold1 yr2 yr3 yr4 yr5 yr
Sponsored · Insurance offers
What would this Prius cost to insure?
Advertiser disclosure: we may earn a commission when you get a quote or buy through links on this page. Rates depend on the driver, the car and the ZIP.
Other years of the Prius Persona Series Special Edition.
2016 Prius Two
$24,200$2,785 less3 colors · starting MSRP
2014 Prius Two
$24,200$2,785 less8 colors · starting MSRP
2017 Prius One
$23,475$3,510 less8 colors · starting MSRPPictures show this year's car in another paint. Starting MSRP is before destination, taxes and dealer fees.