Paint 1 of 8
Render shows the 2013 model
2010 Toyota Prius IV
Hatchback · 134 hp · 50 mpg combined
Sticker from
$26,600Factory MSRP, base configuration
Market
Too few listings to publish a market price.
Own one? Yours has a number of its own.
Track what yours is worthA fresh estimate every month, in one short email. Not an offer to buy.Start tracking28 factory options, from $25 to $4,280.
Solar Roof Package$4,280
Navigation Package$2,480
Remote Engine Start$529
Satellite Radio (XM)$449
Appearance Package$428
Clear Protective Film$395
V.I.P. RS3200 Plus Security System$359
Illuminated Door Sills$359
Preferred Premium Accessory Package Plus$329
Auto-Dimming Mirror$329
Interface Kit for iPod$299
Preferred Accessory Package$280
Special Color$220
Lower Door Molding$209
Carpet Floor/Cargo Mat Set$200
Door Edge Guard$109
Emergency Assistance Kit$70
Rear Bumper Applique$69
Alloy Wheel Locks$67
Cargo Net$51
Cargo Organizer$49
GST Destination Charge for AR, LA, MS, OK and TX$45
Cargo Tote$40
First Aid Kit$29
SET Destination Charge for NC, SC, GA, AL and FL$25
50 State Emissions—
GST Administration Fee for AR, LA, MS, OK and TX—
SET Administration Fee for NC, SC, GA, AL and FL—
Which Prius is right for you?
Five trims, $21,400 to $28,070. Tap one to open it.
The numbers.
One configuration: front-wheel drive, continuously variable automatic.
134hp1.8L four-cylinder hybrid
105lb-ftTorque
50mpgCombined · 51 city · 48 highway
FWDcontinuously variable-speed automatic
5Seats
21.6 cu ftCargo volume
3,042 lbsCurb weight
117 standard items.
Four groups, sized by how much is in each.
- keyless ignition
- tilt and telescopic steering wheel
- Audio and cruise controls on steering wheel
- electric power steering
- cruise control
- universal remote transmitter (for garage door, security system, etc.)
- front and rear cupholders
- front door pockets
- overhead console with storage
- front seatback storage
- retained accessory power
- Single zone front climate control
- interior air filtration
- Dual illuminating vanity mirrors
- electrochromatic inside rearview mirror
- cargo area light
- front reading lights
- Rear head room
- Rear leg room
- Rear shoulder room
- Rear hip room
- Split-folding rear seatback
- folding with storage center armrest
- trip computer
- compass
- external temperature display
- clock
- low fuel level warning
- Front head room
- Front leg room
- Front shoulder room
- Front hip room
- leather
- bucket front seats
- 6-way manual driver seat adjustments
- height adjustable driver seat
- Driver seat with power adjustable lumbar support
- 4-way manual passenger seat adjustment
- heated driver seat
- heated passenger seat
- 4 one-touch power windows
- remote keyless power door locks
- Power mirrors
- Heated mirrors
- alloy wheels
- partial wheel covers
- 15 x 6.0 in. wheels
- All season tires
- P195/65R V tires
- Steel spare wheel
- temporary spare tire
- inside mounted spare tire
- Base engine size
- Cylinders
- Base engine type
- Horsepower
- Torque
- Valves
- Cam type
- Valve timing
- Fuel type
- EPA city/highway MPG
- EPA combined MPG
- Range in miles (city/hwy)
- Fuel tank capacity
- Transmission
- Drive type
- Length
- Overall width without mirrors
- Height
- Wheelbase
- Front track
- Rear track
- EPA interior volume
- Cargo capacity, all seats in place
- Maximum cargo capacity
- Manufacturer 0-60 mph acceleration time
- Turning circle
- Ground clearance
- Drag Coefficient
- Curb weight
- Country of final assembly
- front independent suspension
- MacPherson strut front suspension
- Front and rear stabilizer bar
- torsion beam rear suspension
- dual front side-mounted airbags
- front and rear head airbags
- Passenger airbag occupant sensing deactivation
- stability control
- traction control
- child seat anchors
- Rear door child safety locks
- 4-wheel ABS
- Ventilated front disc / solid rear disc brakes
- Emergency braking assist
- electronic brakeforce distribution
- tire pressure monitoring
- auto delay off headlamps
- 2 front headrests
- Front height adjustable headrests
- Passenger head restraint whiplash protection system
- 3 rear headrests
- Rear folding headrests
- Rear center 3-point belt
- front seatbelt pretensioners
- remote anti-theft alarm system
- engine immobilizer
- AM/FM stereo
- JBL premium brand stereo system
- JBL premium brand speakers
- 8 total speakers
- auxiliary audio input
- satellite radio satellite radio
- 3 months of provided satellite radio service
- radio data system
- mast antenna
6 interiors
- Bisque
- Dark Gray
- Misty Gray
- Dark Gray
- Misty Gray
- Bisque
Cloth or leather.
7 factory paints
- Winter Gray Metallic
- Blue Ribbon Metallic
- Black
- Classic Silver Metallic
- Barcelona Red Metallic
- Blizzard Pearl
- Sandy Beach Metallic
Safety and recalls
10 recall campaigns on file.
Recalls are settled per car, not per model. Check the one you are buying.
NHTSA has not published ratings for the 2010 Prius.
NHTSA NCAP · checked Oct 2026
Factory coverage.
It runs from the first sale date, not the model year.
Basic
3 yr / 36,000 mi
Powertrain
5 yr / 60,000 mi
Rust
5 yr
Maintenance
2 yr / 25,000 mi
Sold1 yr2 yr3 yr4 yr5 yr
Sponsored · Insurance offers
What would this Prius cost to insure?
Advertiser disclosure: we may earn a commission when you get a quote or buy through links on this page. Rates depend on the driver, the car and the ZIP.
Other years of the Prius IV.
2011 Prius One
$22,120$4,480 less10 colors · starting MSRP
2009 Prius Standard
$22,000$4,600 less9 colors · starting MSRP
2012 Prius Two
$24,000$2,600 less10 colors · starting MSRPPictures show this year's car in another paint. Starting MSRP is before destination, taxes and dealer fees.